Stone Temple Consulting has published a new study supporting Google’s claim that it doesn’t use Chrome browser data for discovering new URLs for its search index. The test was pretty simple: They created a “couple of pages that Google didn’t know about,” then they had “a bunch of people visit …
Read More »Here’s a script to help manage bids by keyword match type.
Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at …
Read More »Windows Vista support ends next month, upsetting almost no one
The outcry when Microsoft tried to end support for Windows XP was so great the company had to delay the shutdown multiple times. It’s unlikely Windows Vista will get the same treatment. Microsoft is planning to quietly end support for Vista in just one month. After April 11th, 2017, Vista …
Read More »Google launches new effort to flag upsetting or offensive content in search
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” …
Read More »How 7 leading brands are winning at paid search
Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, …
Read More »SearchCap: Google offensive results, Google Fred update & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new effort to flag upsetting or offensive content in searchMar 14, 2017 by Danny Sullivan Using data from human “quality raters,” Google hopes to …
Read More »Inspirational Reads To Pick Up This Spring
For avid readers who are craving inspiration as we head into a new season, Spring 2017 is a perfect time to pick up a new motivational read. Whether you want to make more time for yourself or start taking steps toward your dream career, inspiring non-fiction titles just may be …
Read More »Can You Do Better than Average on this Quiz of Your Retirement Financial Literacy?
Retirement financial literacy is low. Most of us do not know very much about the fundamentals of how personal finance works. Just look at the average retirement savings and you will realize that most people are unprepared and unaware of what is needed for a secure retirement. However, a recent …
Read More »AMD issues report on thread scheduling, gaming, Ryzen, and Windows 10
AMD’s new Ryzen microprocessor has revitalized the company’s CPU business and makes a credible play for the workstation, desktop, and (soon) the server markets. Its gaming performance, however, was initially concerning. At 1080p, the company’s CPUs are well behind Intel, at least in certain titles. Additional testing in our GTX …
Read More »How Do I Know If I Pulled a Muscle?
Photo: Twenty20 The day after an intense workout can feel rough, especially if you really pushed your limits. But it shouldn’t derail your daily routine. Experiencing achy muscles or sluggishness is normal, but you should still be able to function. If, instead, you find yourself wobbling out of bed with …
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