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Mapping keywords to the buyer journey in SEO

I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties …

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FBI charges Russian spies over Yahoo hack

When the news of Yahoo’s massive hack began to break last year — we can forgive you if you don’t remember which one that is, since there’ve been so many — the company attempted to perform damage control by claiming this was the work of foreign operatives. These claims were …

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Master modern marketing technology leadership over 3 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. If you’re working …

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