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Suzuki not ready to retire

After appearing in 143 games last season, hitting .291 while collecting 95 hits in 327 at-bats, Ichiro will have a more limited role this season with the Marlins. He was the league MVP three times and a seven-time All-Star in Japan, where he led the league in hits five times …

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How to decide ‘Should I bid?’

One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally …

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Baidu becomes Google’s biggest ally in mobile page speed

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web …

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Google Maps ad traffic steadily growing

Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar …

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