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Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise …

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or …

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently …

After years of teasing and a major enterprise launch, Intel’s Optane memory is finally available for PCs and enthusiast systems. While it’s limited to Kaby Lake processors and 200-series motherboards, this launch of a fundamentally new type of memory should offer significant performance improvements in at least some workloads. Early …

Virtual reality is more accessible than ever with devices like Gear VR and Daydream that can plug into your smartphone. However, there’s dearth of worthwhile VR video content out there. Google is trying to fix that with its Jump video platform. Today, the company has announced a new and improved …

Viruses remain fascinating. We don’t know whether they predate more complex forms of life, like bacteria, or descended from them. Viruses have complex relationships with bacteria, one infectious agent preying on or competing with another. The Russians used phage therapy for years, injecting their soldiers with highly specialized viruses called “bacteriophages” …

The concept of VR worlds has been a mainstay of science fiction for decades, and has had a long time to accrue expectations as a result. Even without contending with such hurdles, Facebook’s recently revealed VR world must be reckoned a sad and lackluster opening salvo. With that out in …

When many of us think of places to visit in Canada, major cities like Toronto, Vancouver and Montreal immediately spring to mind. However, the True North is blessed with a number of charming smaller communities that are rich with Canadian history and culture. Whether it’s a week-long retreat or weekend getaway, …