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Content and links: It really does take a village

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really …

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Evaluating PPC talent, part 1: Where to begin

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside. Apart from looking at their current employment status, where do you even start? Finding strong PPC talent is challenging, especially if your business is new to paid …

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Local search update: ‘Best’ filter invading the local pack

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio). Note below on …

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SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content …

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[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in …

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