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Gut Bacteria ‘Speak’ to Brain to Control Food Choices in Animals

In a study published recently in the journal PLOS Biology, neuroscientists identified three gut bacteria species — Acetobacter pomorum, Lactobacillus plantarum and L. brevis — that have an impact on animal dietary decisions. According to Leitao-Goncalves et al, gut bacteria control food choice and egg laying in Drosophila melanogaster. Image …

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Must-See Historical Buildings In Toronto

Though Toronto has evolved into a concrete jungle, there are a number of historical gems around the city. Rich with history, these buildings give us a glimpse into what the 6ix once was. Whether it’s a midtown castle or the old stomping grounds of the Toronto Maple Leafs, these buildings serve …

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Don’t miss SMX Advanced this year. Register now & save $400!

The 10th edition of SMX Advanced, promises once again to deliver fast-paced, QA-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13. Search continues to evolve rapidly and SMX Advanced sessions put …

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The great big list of landing page tests to try

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an …

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New Google pilot tests Shopping ads on the Display Network

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. In an email sent to AdWords …

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3 predictions about the future of SEO

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by …

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