In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at …
Read More »Developing content for the customer journey
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or …
Read More »YouTube using Redirect Method technology to fight terrorist video content in search results
In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content …
Read More »How to navigate the somewhat rocky transition to expanded text ads
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. …
Read More »Beware the monsters of paid search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. As a digital marketer (and especially if you manage paid search), you’re the only line of defense against these monsters. You need …
Read More »After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which …
Read More »SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has …
Read More »Gucci To Officially Launch A New Décor Line
Photo: gucci on Instagram For anyone who is a fan of Gucci’s beautifully designed clothing and handbags, it seems that there’s welcome news on the home front. That’s right, the fashion house is now slated to launch a new décor line in September. Also the brainchild of current creative director Alessandro Michele, the …
Read More »Optical Nanoantenna Promises Ultra-Fast Graphics on Gaming Consoles, PCs
A group of researchers from the Australian National University (ANU) and elsewhere has designed a nanoantenna — a device which is 100 times thinner than a human hair — that promises ultra-fast rendering of high-definition graphics on gaming consoles. The device is described in a paper published in the journal …
Read More »Research Opens New Way to Understand Possible Martian Life through Meteorites
New research from Monash University and the University of Queensland has added a new dimension to understanding life on the Red Planet with the discovery that meteorites may be able to ‘trap’ evidence of extraterrestrial life. This image shows Watson 021, a single H7 ordinary chondrite, weighing 135 g. The …
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