Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual …

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet …

Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user experience is too cumbersome or slow. To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual …

Photo: lovefordesigns on Instagram  As we prepare to welcome Fall 2017, there’s nothing like the perfect lighting to illuminate your space. If you aren’t in the mood to paint your walls with a wash of colour or replace your hardwood floors, lighting is an easy fix. From elaborate chandeliers to funky …

For years, advocates of net neutrality have warned against the damage that could be done if companies are allowed to separate the Internet into pricing tiers. Verizon was inevitably going to be the first telco to make this kind of move; the firm sued to block relatively toothless net neutrality …

Samsung has spent the last 10 months without any Galaxy Note devices to sell following the cancellation of the Note 7. Now, there’s a new Note about to hit shelves. Samsung has made the Galaxy Note 8 official at its Unpacked event, and there aren’t a lot of surprises here …

For the past 15 years, Sonos has made a name for itself in the digital home audio business. For decades, home theater systems only offered ideal performance in the room you put them in. Sonos set out to change that, with a wireless speaker network end users can configure to …

Musical.ly, an app best known for its lip-syncing music videos, but which has more recently begun to air shows from Viacom, NBCU and Hearst, is today rolling out an overhaul of its mobile app that will put an increased emphasis on personalization and recommendations. Most notably, the update includes a …

Odds are good that you plan your vacations in advance. You probably plan your budget, too. You plan birthday parties, weddings and family gatherings. But do you plan your meals? Meal planning is the most effective way to start building healthy habits, says Jenny Champion, Daily Burn Nutrition and Fitness …