A little over four years ago, Google started talking about what it called Project Loon–an ambitious plan to deploy balloons roughly 11 miles up to create an aerial wireless network. The balloons are positioned in wind layers based on NOAA data and float above target areas. Signals travel via LTE …

Microsoft has thus far been extremely flexible with Windows 10 pricing. It offered the update for free to users for months, and even after that there were ways to get the upgrade at no cost if you knew where to go. When the OS is still struggling to gain market …

Andela, a startup that trains developers in Africa and hires them out to global tech companies, has raised $40 million in Series C funding. The financing came from CRE Venture Capital, a pan-African venture firm, with additional participation from DBL Partners, Amplo, Salesforce Ventures, and Africa-focused TLcom Capital. Previous investors, including …

With a shortage of machine learning developers bearing down on the industry, startups and big tech companies alike are moving to democratize the tools necessary to commercialize artificial intelligence. The latest startup, Petuum, is announcing a $93 million Series B this morning from Softbank and Advantech Capital. Founded last year by Dr. Eric …

There you have it. Steve Jobs’ will + Dow Jones + Apple Park = Google’s buying Apple. I think we finally have algorithmic transparency. This morning Dow Jones shot some fake news out over the wires announcing that Google was acquiring Apple for $9 billion. For a brief second, the …

Google is honoring Fridtjof Nansen, a Norwegian explorer, scientist, diplomat, humanitarian and Nobel Peace Prize laureate and also a champion skier and ice skater on his 156th birthday with an animated Google doodle. The doodle, a special Google logo, has a lot going on to show off his adventures, explorations, …

Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click …

Just the other day I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to …

Google and Facebook both have offline attribution. Now, Snap-owned Placed is introducing what it says is the first “media-independent” solution for paid search campaigns. (Multiple companies have offline attribution for display). Here’s the methodology as described by the company: Placed Attribution for Search directly measures the search click through a …