The Chumash Indians, hunter-gatherers centered on the south-central coast of Santa Barbara, were using highly worked shells as currency as early as 2,000 years ago, about 1,000 years earlier than archaeologists thought. Chumash cupped beads from purple dwarf olive sea snails (Olivella biplicata). Image credit: Lynn Gamble / SBMNH Collection. …
Read More »Apple Warns Customers
If you have a pacemaker, Apple wants you to know the iPhone 12 might not mix well with your current hardware. The company has updated a support document to discuss the risks of pacemaker usage near an iPhone 12 after researchers found that the device could put a pacemaker …
Read More »Better PPC Competitor Analysis
Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads …
Read More »Transparent Squid
A team of researchers from the Marine Biological Laboratory, Harvard University and St. Mary’s College of Maryland has demonstrated efficient gene knockout in the longfin inshore squid (Doryteuthis pealeii) using CRISPR-Cas9 gene-editing system. Crawford et al demonstrated that squid genes can be efficiently disrupted using the CRISPR-Cas9 system. Image credit: …
Read More »Text Messaging Marketing
Text messaging is the most effective marketing channel most retail brands aren’t using Average e-mail open prices for retail marketing experts are simply over 18%, however greater than 90%of sms message are opened up by receivers– generally within mins. Also as messaging is acquiring in appeal as an advertising and …
Read More »Android Phone Crash
Using the Wrong Wallpaper Can Crash an Android Phone Modern smartphones are incredibly complex, with the ability to display a huge range of content and to navigate a complex set of color gamuts, file formats, and media types. Occasionally, however, some of those capabilities interact with each other in unanticipated …
Read More »Using call and SMS data to drive new customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …
Read More »MikMak is using mini infomercials to help retailers turn their stories into sales
MikMak, the New York-based startup that is trying to make short and catchy infomercials (aptly named minimercials) the future of commerce, is launching a new feature to help retailers monetize their stories on Instagram and Snapchat. The new product is called Attach, and serves as a middleman between a retailer’s …
Read More »How to add schema markup to your site using Google Tag Manager
The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings appear in …
Read More »Google did not ban Infowars; did rescind quality example using an Infowars article
Google has neither censored nor banned the Infowars site, despite what some headlines out there say. The company did, however, rescind an example that its quality rater contractors received using Infowars and other sites in terms of how to judge page quality generally. Memorandum has a roundup on the news, including a …
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