Alex Chitu spotted a new Google image search test on mobile, where Google is embedding YouTube videos for certain queries. The results are labeled “new look on YouTube” and contain playable videos from YouTube. I personally cannot replicate it but here are some screen shots from Alex: Alex said the …
Read More »Amazon begins testing Product Listing Ads on AdWords
In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest …
Read More »Skype begins testing an all-in-one app on Android offering native phone calls, SMS support & more
A new Skype application dubbed “Skype Mingo” has been spotted in the wild, offering Android users the ability to use Skype as the native calling app and contacts manager for their smartphone, while still being able to take advantage of Skype features like chat, file and photo sharing, video calls, and …
Read More »[Case Study] Testing The Skyscraper Technique
In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers …
Read More »Real-life tricorders are about to start consumer testing
Research that turns beloved sci-fi into science fact is probably my favorite thing, right up there with research published with no paywall. I’ve talked before about how easy it would be to make a tricorder, along with some other Star Trek tech. Lo and behold, the X Prize Foundation has …
Read More »Google is testing user ratings for movies and TV within search results
Google is disrupting yet another industry by including light-weight services directly within search results. This time, Rotten Tomatoes and IMDb, with Google testing out movie ratings from within search itself. Google confirmed to Search Engine Land that the feature is currently just an experiment, and beyond that, the company has …
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