Tag Archives: testing

Amazon begins testing Product Listing Ads on AdWords

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest …

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[Case Study] Testing The Skyscraper Technique

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers …

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Real-life tricorders are about to start consumer testing

Research that turns beloved sci-fi into science fact is probably my favorite thing, right up there with research published with no paywall. I’ve talked before about how easy it would be to make a tricorder, along with some other Star Trek tech. Lo and behold, the X Prize Foundation has …

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