One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …
Read More »Venture Capital Is Terrible At Online Shopping
Another day, another series of Silicon Valley e-commerce explosions: Gilt Groupe just sold for a fraction of its valuation (and its capital raised) and One Kings Lane is reportedly the next to die. Previously it was Fab.com being sold for nothing after severely underperforming — ah, Fab, the first billion-dollar retail “unicorn” born with …
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