Tag Archives: terms

Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer …

Not all searches are created equal — when it comes to click-through rate (CTR), that is. A new study from Seige Media uncovers the top 42 keyword terms, along with their average CTRs. This exercise examined the top 50 keyword “stems” to find what terms helped spur clicks and, more …