Tag Archives: search

Paid search analytics: What treasures are hiding in your data?

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can be quite challenging. Few people get into marketing because …

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SearchCap: Baidu AMP, paid search bids & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google …

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SearchCap: Google search app, PPC titles & AdWords DSAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you …

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