on Amazon: Not just for retailers anymore When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should …
Read More »MikMak is using mini infomercials to help retailers turn their stories into sales
MikMak, the New York-based startup that is trying to make short and catchy infomercials (aptly named minimercials) the future of commerce, is launching a new feature to help retailers monetize their stories on Instagram and Snapchat. The new product is called Attach, and serves as a middleman between a retailer’s …
Read More »National retailers: Stop ignoring local SEO
When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a …
Read More »7 ways small retailers can compete with retail giants using Google Shopping
To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be …
Read More »How retailers can leverage search and social media data for optimal local marketing performance
Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested in, can help your business make intelligent decisions backed by actionable analytics. This white paper from Sweet IQ, reveals why your brand needs to gather data …
Read More »LeEco Is Launching Its Smartphones And TVs With Major US Retailers
LeEco has announced that its range of smartphones and TVs will be available from major retailers in the US. The company has teamed up with Amazon, Best Buy, Target and more and they will also be giving people who buy one of their devices a free trial of ATT’s Direct …
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