It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how …
Read More »True marketing automation is predicting a customer’s next move, not reacting to a moment
