Search Engine Land » SEO » 8 core elements of a winning inbound SEO program If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts. Inbound SEO is the …
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Search Engine Land » PPC » Display » Google is testing new Rewarded Ad Gate beta program for publishers Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate …
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Traditionally, sales and marketing teams have relied on tactics like lead capture forms, landing and generic web pages, and follow-up outreach to connect with and convert prospects to sales. This onerous process requires an average of eight touches to secure even a meeting or other conversion. How can marketers speed …
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No, it’s not April Fools. Apple announced today that starting in 2022 it will allow iPhone 12 and 13 owners to repair their broken phones with factory parts and tools sold by Apple. The company will even provide repair manuals on its website. This will allow users to identify the …
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A lot of materials go into making cell phones, but these devices are too often treated as disposable. Rather than tossing an old phone, iFixit has long advocated for repairing or repurposing the phones of yesteryear, sometimes called upcycling. Samsung just dipped its toe in the waters of upcycling, but …
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Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told …
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Late on Friday, Amazon announced it will be shutting down its “Underground Actually Free” program, which offers customers free versions of Android apps that would typically cost money, including those that relied on in-app purchases but were otherwise free downloads. Though it promised long-term support when it debuted back in August 2015, …
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Planned Parenthood has been threatened repeatedly with blockage of access in several states since Trump became our 45th president. But it also, as a consequence, has received a serious spike in donations (40 times its normal rate, according to the Guardian). The organization’s leaders are now looking to 500 Startups’ …
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Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems with brand compliance, funding and local execution. But how would your Brand look at …
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NASA is preparing for a pair of new asteroid-exploration missions, which will launch in the early 2020s. These missions are part of the Discovery Program, which seeks to investigate remnants of the early solar system in a somewhat low-cost way. Past Discovery missions include Mars Pathfinder, Stardust, and Dawn. The …
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