If you want a secure retirement, you need to predict how much you will spend on retirement expenses. Some might say that trying to predict your costs for every month for the next 15-30 years is preposterously impossible. However, it is probably no surprise to tell you that the closer …
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It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how …
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Many of the polls forecasted an easy win for Democratic nominee Hillary Clinton in the U.S. presidential election, but we now know their prediction models were flawed. While data scientists are scrambling to figure out what went wrong, a number of social media analytics firms are touting the fact that …
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