Mozilla, the non-profit organization behind the development of the Firefox web browser, has announced it is firing 250 people or roughly one-quarter of its workforce. The company’s blog post announcing these changes reads like some kind of utopian fan fiction. It declares “Changing World, Changing Mozilla” before opening with: …
Read More »Mozilla’s new logo is 20 years out of date, does nothing to address why people don’t use Firefox
Yesterday, Mozilla, the nonprofit organization behind Firefox, announced its new “brand experience” and visual guidelines. I’m not going to argue that branding doesn’t matter — after all, people love to argue that marketing doesn’t matter, yet decades of research into consumer buying habits and how people respond to advertising have …
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