Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local …
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COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription …
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Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to …
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Free Google product listings expand to knowledge panels Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analyticsApr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to …
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Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible …
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Google announced that they have heard about all the Google Maps spam issues over the years and have taken several steps to reduce the fake results in Google Maps. Google said that while “fewer than 0.5 percent of local searches lead to fake listings,” they still want to reduce the …
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TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are “Business Advantage” for hotels and “TripAdvisor Premium for Restaurants.” Both offerings give hospitality and restaurant marketers new capabilities and greater control over their listings. Effectively they’re enhanced listings. Basic listings …
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You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray …
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