Tag Archives: graph

Google’s E-E-A-T Knowledge Graph

Search Engine Land » SEO » Inside Google’s massive 2023 E-E-A-T Knowledge Graph update I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took …

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How to monitor Google Knowledge Graph changes and performance

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to …

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Brand vs. local Knowledge Graph result: Which is better?

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …

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