In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on — will be broadened to include …
Read More »Google to further dilute exact match in AdWords; will ignore word order & function words
