Tag Archives: content

Google agrees to start paying for news content European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or …

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? …

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really …

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). …

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and accessibility; hyperlocal has become a paramount focus of strategy; and intelligent content marketing is now critical to …

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led …

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere. Content needs …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad …

Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘SEO texts’ …

Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences. What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on mobile. They devote almost their entire attention …