Tag Archives: competitor

Retrospective Analysis

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when …

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Better PPC Competitor Analysis

Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads …

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Siri is Google’s nearest mobile search competitor [Report]

A new study from Fivesight Research, “US Consumer Search Preferences Smartphone Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the …

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