Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made last year, how many tests they tried out and the various numbers around their diverse set …
Read More »Changes Coming to Estate Taxes: But Where You Live is a Big Factor for How Much Your Heirs Will Pay
While on the campaign trail leading up to the 2016 Presidential Election, Donald Trump repeatedly promised to repeal federal estate taxes. Recent announcements from the White House indicate his intent to push these changes through. Currently, the federal estate tax applies only to estates valued at more than $5.49 million …
Read More »Major Changes in NFL games
NFL fans could see an enhanced flow of play and fewer restrictions on how demonstrative players can be in their jubilation after big plays. At the busy league meetings Tuesday, owners passed several rules changes, adopting resolutions they believe will speed the game and improve player safety. Commissioner Roger Goodell …
Read More »SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
SMX West was buzzing last week, and much of the conversation was about Google’s recent change to how exact match keywords will work in AdWords campaigns. Although the news just came out last week, the SMX programming team quickly organized a “flash session” that happened Wednesday morning before the scheduled …
Read More »Spectacular Changes Spotted on 67P/Churyumov-Gerasimenko
A study published this week in the journal Science summarizes the types of surface changes — including the growing fractures, collapsing cliffs, rolling boulders and moving material — observed during Rosetta’s two years at 67P/Churyumov-Gerasimenko. Showcase of the different types of changes identified in high-resolution images of 67P/Churyumov–Gerasimenko during more …
Read More »Big changes are coming to local marketing. Are you ready for them?
If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been overly focused on listings management, and today it’s primed for a rapid …
Read More »Big changes are coming to local marketing, are you ready for them?
If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been over-focused on listings management, and today it’s primed for a rapid evolution. …
Read More »How to monitor Google Knowledge Graph changes and performance
Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to …
Read More »SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over …
Read More »Merkle: Google Q4 search growth aided by changes other than ETAs
Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …
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