There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is still the long-term liquidity goal for most tech startups. CEOs dream of ringing the bell on the floor of the New York Stock Exchange, or seeing their face splashed across Nasdaq’s giant video screen in …
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on Amazon: Not just for retailers anymore When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should …
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If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the …
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Jay Z’s new venture capital firm Arrive, has arrived – the rap and business mogul has been planning the launch for awhile, according to reports that surfaced in February, but a press release from parent company Roc Nation made it official on Monday. The investment platform will work with early-stage …
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