Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B …
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It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how …
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From the 1970s through today, there have been three waves of technology innovation in the Silicon Valley that have spawned many industries, including ours (online marketing). First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by …
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If you are the lucky owner of a Star Wars Force Band by Sphero normally used to control the companies Star Wars robot BB-8. You might be interested in some new IFTTT recipes which have been created to help with a little home automation. Check out the video below to …
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Email apps are a dime a dozen. There are the regular emails apps that come with our phones, there’s Gmail and Spark and there’s 50 others that all offer just about the same thing. Zero is trying something different. Think of Zero as an AI-enabled email system. It reads your …
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Anyone looking to expand their home automation system will be able to control their lighting remotely, may be interested in a new smart light switch which has been created by Yoswit. A team of developers that specialise in manufacturing premium Bluetooth switches. The Yoswit smart wall switch has launched on …
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