Tag Archives: approach

Processing…Please wait. Search Engine Land » Channel » Content » Content creation: A psychological approach Are you able to develop a relationship with your current clients and make your future prospects like you? The best way to do this is to understand the personality of your customers. This can help …

Often, even the best ideas don’t make it from the winner’s circle of an innovation competition to the shop floor. Before they are adopted, they must find internal champions. Yet as important as this step is, most innovation initiatives tend to gloss over it, assuming that the brilliance of the …

A user-first approach to SEO In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads of time and 2.) crushed it in search and social. (Update: that same client’s organic blog traffic is now up …

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 …

Over All-Star Weekend, commissioner Adam Silver discussed the NBA age restriction, which currently states that a player must be 19 years old or at least one year removed from the graduation of his high school class to be eligible for the NBA Draft. One popular idea that could serve as …

Photo: artme_miro on Instagram  While pastels may have been a ruling trend in the interior design world for the past couple seasons, watercolour prints may be the new kid on the block. With their softly blended patterns and subtle, rainbow hues, watercolour accents can easily usher springtime into your home. Although …

In the Jan. 10 issue of the journal Stem Cell Reports, Dr. Michiko Mandai and colleagues at the RIKEN Center for Developmental Biology in Japan report that transplantation of induced pluripotent stem cell (iPSC)-derived retinal tissue improved vision in a mouse model of end-stage retinal degeneration. 3D observation of contact …

There’s a trend in medicine toward using implants to deliver medication over long periods of time. If applied to chronic pain management, it stands to wholly reorganize the field. This is one place where just throwing more technology at the problem has actually produced a visible improvement in patient outcomes. …

Image copyright PA US media giant 21st Century Fox has made a takeover approach for Sky that values the UK-based satellite broadcaster at £18.5bn. The proposed offer is worth £10.75 a share in cash, a premium of 36% to the closing price on 8 December. Sky shares ended 26.6% higher …

Photo: Twenty20 High-intensity training is getting a mindful makeover, and you’re going to want to clear some headspace for this. Thanks to a few fitness renegades, yoga studios aren’t the only group fitness classes that are baking meditation into their exercise regimen. So don’t be surprised if you find yourself …