Tag Archives: analytics

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. …

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Forecasting web traffic using Google Analytics and Facebook Prophet Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how you can: While we’ll …

LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could point to its ambitions …

The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4 (previously called App + Web), billing it as an analytics tool that provides smarter insights to improve ROI as digital marketing moves to a …

Call analytics platforms: What are they good for? Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking …

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in …

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analyticsApr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to …

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in …

Sridhar Ramaswamy, SVP Ads Commerce, at Google Performance Summit 2016. Google has set the date for its annual event where the company shares research and future updates for its ads and analytics products. The keynote will broadcast from San Francisco at 9:00 a.m. PT/noon ET on Tuesday, May 23. Formally called …