Tag Archives: advertising

Multi-Platform Search Advertising

Search Engine Land » PPC » How to reach new audiences with multi-platform search advertising Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land …

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CodeFuel Awarded

Processing…Please wait. Search Engine Land » Channel » PPC » CodeFuel awarded ‘Global Supply Partner of the Year’ by Microsoft Advertising Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. CodeFuel was among Microsoft Advertising’s distinguished …

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CTV And B2B Advertising

  If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Email campaign (complete with drip) Search ads Newsletters Events and tradeshows A white paper here and there ABM for high-value prospects Not a bad approach, but unfortunately it’s the same exact strategy every …

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Cool Screens Advertising

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the …

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