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SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by …

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights …

SK Hynix has announced the introduction of the world’s first GDDR6 modules, with a data rate of up to 16Gbps and a theoretical bandwidth of 768GB/s of bandwidth if paired with a 384-bit I/O bus. SK Hynix’ own press release suggests such a product is coming within the next 12 …

Humanity has been shooting things into space for a few decades now, and we’ve gotten pretty good at it. What we haven’t gotten so good at is bringing things back down. Scientists have been sounding the alarm about the buildup of space junk for years, a point that was reinforced …

Your attitude toward anything in life is all based on perspective.  If you are worried about retirement, maybe you just need to change your approach. Albert Einstein is credited with this saying that shows how a flipped perspective can change how you think: “Everybody is a genius. But if you …

While our neighbours south of the border will be partying in the desert at Coachella, Toronto will be celebrating the 35th annual Canadian Music Week. This unique event puts a spotlight on the business of music by bringing Sound Recording, New Media and Broadcast together into a single week of celebrations. …

Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is …

Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with …

On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into semantic match. For example, [new york flights] could potentially show for flights to new york, since the presumed intent is the same. The change affects two major parts of what …

“This looks Photoshopped.” How many times have you heard — or said — those three skeptical words? And yet every year, Photoshop and tools like it get a little more sophisticated, and it gets tougher to tell what’s a ‘shop and what’s not. More research comes out, more programs are …