Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within the Amazon Advertising platform. Amazon Bid+ was an Amazon Advertising feature that increased your max CPC bid by 50% if Amazon thinks your ad …
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Google Maps users will soon be able to view their flight and hotel reservations directly from the mobile app and use augmented reality to direct them as they travel on foot. These new features are part of Google’s expanded Maps offerings aimed at travelers. Reservations have a dedicated section in …
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After a month or so of testing, Google appears to have launched a new design and interface for the image search preview box. The new box shows the image in a larger frame, with more details about that image and related images. It also sticks to the right side, so …
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The folks over at Perficient Digital released an image recognition study looking at the accuracy of the respective technologies. The study found that Google Vision beat out the competitors including Amazon AWS Rekognition, IBM Watson and Microsoft Azure Computer Vision. The score. Here is the overall scoring, you can see …
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Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels. Your time …
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Google is now sending some verified Google Search Console site owners monthly reports showing how well their sites are performing in Google search. The email report going out now says “your July performance on Google Search.” What is this report. This report shows a monthly summary of data from your …
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Google announced that many of the testing tools available within Google Search Console or the Google developer portal are now using the new evergreen Googlebot for crawling. Evergreen Googlebot. Three months ago, Google launched what is being called evergreen Googlebot. In short, it means that Googlebot, Google’s web crawler, will …
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Reviews matter; that’s well established. What’s not quite as clear is the relationship between reviews, star ratings and revenue, although there have been several academic studies on this. Now, small business SaaS provider Womply has released a large-scale study showing a strong connection between reputation management and revenue across multiple …
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Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers to track campaign performance. Sponsored product …
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Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be large, interactive pieces. For John Deere, content marketing took the form of a print magazine all the way back …
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