SEO

If you’re not yet ready to move on to advanced SEO for Ecommerce, I’ve written an introductory post about how to get started with the seo basics. Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling …

If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. The keyword matrix will help you match the user intent in search queries with the content on your website, thus sending positive signals to Google that you’re relevant for your niche. Keyword matrices have …

Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative …

This is a case study on how I doubled organic traffic to an existing website from 100,000 visits per month to over 200,000 visitors per month, overnight, using technical SEO and the osmosis technique. This was done using a strategy that involves absorbing another operating website’s content, rankings, and ultimately …

Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users). *Update: thank you Rand …

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now …

Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers! We often think of search as a direct marketing channel (and it’s a great one) …

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers …

Local search is all around us. There are seven billion people on this planet, and one in every five own a smartphone. It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter and reach people? I …

This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how …