SEO

If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms, and others …

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative …

A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire …

Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that …

For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage …

Google’s been under intense pressure to alter its results after it was found a week ago to be listing a Holocaust-denial site first for a search on “Did the Holocaust happen.” Now, that’s finally changing. The change is primarily a result of Google altering its algorithm. In a statement it gave …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site …

As usual, Google is marking the first day of the Winter and Summer Solstice — depending on which half of the globe you live — with a doodle. Both doodles were designed by doodler Nate Swinehart and include animated images of a rock family. For the winter doodle, the rocks …