The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web …
Read More »The 5 Pillars of Marketing Automation Success
Learn how agencies can use marketing automation to establish a strong foundation for their clients. By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your …
Read More »SearchCap: AMP in search, search pictures and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Links to AMP content are showing up outside of search resultsFeb 24, 2017 by Barb Palser With several popular distribution apps now linking to Accelerated Mobile …
Read More »A review of free PPC reporting solutions from Google
Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …
Read More »Four US presidents in the KKK? Google’s latest problem with featured answers
If you’re trying to research US presidents who may have been Ku Klux Klan members — don’t believe everything you see on Google. While there appears to be no conclusive evidence any actually were Klan members, Google lists four. A Google search for “presidents in the klan” returns a featured answer …
Read More »Natural News was not banned from Google over fake news
Natural News, a controversial alternative medicine website, according to Wikipedia, has been delisted from Google. The news site confirmed being removed from Google and recently claimed Google banned them because the site was pro-Trump. Google has confirmed the site was not removed for its political views but rather because of …
Read More »SearchCap: Google penalty, the KKK & Gboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was …
Read More »Maile Ohye has left Google
The latest forward-facing Googler to leave the search team is Maile Ohye. She is best known for her talent for conveying complex technical topics in an understandable and actionable manner. She has produced dozens of Google webmaster videos, spoken at countless marketing and developer events and led many of the …
Read More »Updated Google My Business guidelines disallow virtual offices as service-area businesses
Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. A new section was added under the “address” portion of the guidelines that reads: Service-area businesses — businesses …
Read More »Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA
Always the fan of space-travel and astronomy, Google wasted no time designing a doodle to acknowledge NASA’s discovery of seven earth-like planets orbiting a single-star 235-trillion miles from our own solar system. Named the TRAPPIST-1 solar system, Google shared NASA’s report that three of the seven planets are located in …
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