The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure …
Read More »Dex Media acquires YP Holdings to expand its SMB marketing automation platform
Dex Media has announced its acquisition of YP holdings in a deal that brings together two rival marketing companies that focus on the local and small business space. Terms of the deal were not disclosed. The Wall Street Journal reported before the announcement that Dex is spending $600 million. The …
Read More »More content, less traffic: Part II
At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s overall page count. Simply put, many of our clients had way too much content — pages and pages of content that not only didn’t generate …
Read More »How to determine if that ‘free audit’ solicitation email is legit
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites …
Read More »The biggest trends & changes in PPC so far in 2017
In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and …
Read More »Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament
Google is celebrating the first day of the Wimbledon championships today with an animated image to mark the tennis tournament’s 140th anniversary. The doodle was designed by doodler Gerben Steenks and leads to a search for “Wimbledon championship.” The top right corner of the image includes a tribute to the …
Read More »SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to …
Read More »Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old …
Read More »AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane …
Read More »Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’
Today’s Google doodle is a callout to French novelist, poet and human rights activist Victor Hugo. The doodle marks the publication date of what is arguably his most well-known novel, “Les Misérables.” “Before he turned 30, Hugo was already an established poet, dramatist, artist, and novelist,” writes the doodle team …
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