SEO

The AMP is a lie

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly …

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12 things to know to succeed with Google Posts

Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what …

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7 features you’ll only find in the new AdWords Next interface

Even though the new AdWords Next UI doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to more advertisers over the …

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Google image search now shows videos and recipes

Google is now showing both videos and recipe data within the image search results. This is something Google was testing earlier this year and now seems to have deployed it on mobile search. Aaron Bradley posted on Google+ that this seems to be derived from newly supported schema around your …

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Consumers over bots: Why site crawlers don’t hold all the answers

Advances in technology have driven efficiency in SEO, where site crawlers such as Botify, DeepCrawl and ScreamingFrog have flourished. These tools are an essential part of the SEO toolbox and are great at uncovering and visualizing technical issues such as broken links, 404 errors and invalid canonical tags. They are …

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