SEO

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to …

Yesterday, Google has sent out a new batch of invites to webmasters to try out some of the new features within the new beta Google Search Console. If you were invited, you should see in your Google Search Console dashboard for a specific property, a link to “try the new …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has invited more beta testers to the new Google Search Console Sep 7, 2017 by Barry SchwartzWere you invited to try out the new Google …

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to point mobile search ads to AMP landing pages beginning in two weeks. The functionality is …

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t …

The highest court in the EU has dealt a blow to the European antitrust regulator. According to reports this morning, the European Court of Justice said that a roughly $1.3 billion fine imposed in 2009 on Intel needed to be re-examined by a lower court. The facts of the Intel …

Late in 2015, Google confirmed what many of us had already suspected: mobile search had officially surpassed desktop worldwide. Smartphones and tablets have completely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, a consumer might drop into your funnel at any point, from any …

Are you looking to give your website an SEO boost but think you have exhausted most optimizations or are looking for a quick win? Consider working on improving the organic click-through rate (CTR) of your search listings. One of the ways I like to tackle this task is to start …

Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 …

Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an …