Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building …
Read More »SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful …
Read More »Google Search lets readers find e-books at their local libraries
Google just made it easier for readers to find an e-book at their local library. Per the following tweet from Google, mobile search results for a book now include a “Borrow e-book” option under the “Get Book” section. Calling all U.S. bookworms! Now you can take a look at what …
Read More »Search in Pics: Google massive leather chair, inside the Google subway car & babywear
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram …
Read More »Bing now officially supports Fact Check label with ClaimReview markup
Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results. We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did …
Read More »Competitive analysis: Making your auction insights work for you
Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately …
Read More »Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the …
Read More »SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor …
Read More »Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? …
Read More »Leading up to the mobile-first index, Google has some advice
Kashin / Shutterstock.com We all know the Google mobile first index is coming soon, probably in the next few months or so. To prepare, it seems like Google is encouraging webmasters to go responsive with their web sites. Google has just published a how-to on moving your m-dot site to …
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