SEO

Apple has switched back to using Google for their search results needs in both iOS and their Mac operating system over Spotlight search, TechCrunch reports. Google and Apple spokespersons confirmed this with Search Engine Land via email. The “search the web” results you get in both search interfaces will no …

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for …

Acquisio released a report (PDF) this month that argues machine learning algorithms can dramatically improve paid-search marketing performance vs. accounts that don’t use them. Acquisio calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, …

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers. It’s one thing to advertise a widely understood product, such as a running shoe or blender, to a large consumer market. It’s another thing entirely to sell a …

Bing has announced a new feature named “Bing for business” for their Office 365 and Microsoft 365 business customers. Bing for business gives employees across a company search results within the organizational context of the business, be it an enterprise, school or organization. It uses artificial intelligence and the “Microsoft Graph” …

As Search Engine Land first reported in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by banning phone manufacturers from preinstalling competitors’ apps, and requiring those same phone manufacturers to preinstall selected Google apps on Android in exchange for access to the Google …

The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide shares their original research that …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 AdWords copywriting hacksSep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day …

Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note …