Search Engine Land » Analytics & conversion » How advertisers can leverage AI and automation at scale Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. As we look to 2024, advertisers are building their strategies—and …
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Search Engine Land » PPC » 10 questions to ask before you create a Google Ads account If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: At the …
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Search Engine Land » SEO » GPTBot – OpenAI’s new web crawler OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for …
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Search Engine Land » PPC » How to use Meta Ads for lead generation: A 9-step guide When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that …
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Search Engine Land » PPC » Margin-based tracking: 3 advanced strategies for Google Shopping profitability Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article …
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Search Engine Land » PPC » 3 ways PPC campaign management could soon change Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and it’s worth considering what …
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Search Engine Land » SEO » New Google Merchant Center policy: AI-generated reviews are spam A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here …
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Search Engine Land » Analytics & conversion » Leverage real-time data for stronger campaigns and higher ROI by Cynthia Ramsaran Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated …
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Search Engine Land » SEO » Bing Chat gains image answers with knowledge cards and optimized answers Microsoft announced a number of new features that have been added to Bing Chat this week, including images within answers, optimized knowledge answers and more. “Some of these features may appear temporarily in …
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Search Engine Land » SEO » You can now use Google Bard to help you code Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during …
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