SEO

The final language of the EU Copyright Directive will reportedly be released next week. The directive seeks to “harmonize” copyright law across Europe. However there are two provisions (Articles 11 13) that are highly problematic and have caused free-speech advocates and many online publishers grave concern: Article 11 would require …

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You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search evangelist Christi Olson is for you. Its six parts dive deep into the wide-ranging functionality available in this free tool so that you …

Google appears poised to win an appeal of a 2015 decision of French privacy watchdog decision that data to be removed from Google’s EU index under the “right to be forgotten” (RTBF) could not remain in Google’s index anywhere. The case has global significance. Global delisting demanded by France. The Commission …

Google announced it has removed the ability to leave comments on Google Webmaster blog. The reason Google gave for removing the comments was “most of the time they were off-topic or even outright spammy.” It is a bit ironic, as Google said themselves, that the Google Webmaster blog has to …

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page guide from MarTech Today brings together everything you need to know about account-based marketing …

Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy.  

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Sponsored Products ads are …

Last June, Apple launched MapKit JS for third-party developers and publishers as an alternative to Google Maps. Today DuckDuckGo announced it was adopting Apple’s MapKit JS framework for both desktop and mobile searches. All the features available in Apple Maps will now be available for local and map-based searches on …

Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, …