SEO

This is the first part of an in-depth series exploring the new Google Search Console interface and all of the functionality to be found therein. We’ll start with an overview and will proceed by exploring all of the sections of the tool. Once we’re done, we’ll update the resource regularly …

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the best results. These pages need to be optimized, linkable and most of all they need to have opportunity. Search opportunity …

These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, …

Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don’t just roll the dice. Buyers expect brands to not only understand their concerns, but to address them in a way that provides value along each step of the decision-making process. ‍ To better …

Google has added a microphone to the Google.com search field on Android phones to enable mobile web voice search. It’s an interesting move given that users could already do voice search on the mobile web, with the Android keyboard microphone. A new mic icon. Below are screens from Android on …

No one in the biz likes low-quality scores (QS) and click-through-rates (CTRs). But if you run a grant account, they’re even worse than usual. If you’re not familiar with how it works, Google Ad Grants are pretty cool. It gives nonprofit organizations free advertising grants of $329 per day. Eligibility, …

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred …

From Google to Facebook and even Instagram and Bing, you are competing against other advertisers. This is normal and expected. What is usually not talked about is the competition that you face against yourself – namely brand fatigue. Brand fatigue happens when your advertising begins to degrade in performance because …

Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that’s another level entirely! Amazon Sales Attribution is when Amazon assigns credit for a sale to a specific campaign. For example, when a user clicks on one of your ads and buys a product within a …

Many webmasters, developers and publishers are complaining about AMP issues in Google mobile search and within the Google Search Console. Some are seeing Google show their stories in the “Top Stories” section with and without the AMP icon within minutes of each other. Others are noticing significant spikes in AMP …