SEO

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people …

Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons …

In the world of digital maps, distance is king. Distance (proximity) has become an explicit ranking signal for mobile search on Google. But for many, time is the more important variable — it’s a kind of “true distance.” Search by time, rather than distance. UK-based iGeolise, which was founded in 2009, …

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older features (“Add to existing campaign” is one) just now getting added to the new Google Ads UI. …

Google is retiring the info command claiming it “was relatively underused” and that the new URL inspection tool gives users much of that data now anyway. Info command. The info command, used in a syntax such as info:searchengineland.com, would return the canonical URL for a specific URL you entered using …

We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive. We did not find any significant patterns with this update that stood out as obvious or a clear sign that this …

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing Mobile Friendly SEO” session at SMX West. Attendees wanted to know about page speed, ranking, interstitials penalties and how SEO for the mobile-first index is different from traditional …

Google announced that its AMP and mobile-friendly test tools both now support the ability to edit code and rerun the test, live. So if you want to make changes in its code editor to see how it will impact the AMP and/or mobile-friendly test, you can now do so. Some …

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for …

    This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, …