SEO

LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class. For that reason, many business owners and marketers treat their LinkedIn profile (if they even have one) like an online …

App marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined,” according to Kenshoo’s Q1 2019 Quarterly Trends Report. Growth in a very short time frame. The company also said that since Q3 2018, spending on Apple Search Ads (on the Kenshoo …

Google’s Custom Search is presenting users with a new mobile layout. The features getting a refreshed look include the search box and refinements, thumbnails and pagination. The changes mostly affect mobile searchers but some of the updates have been extended to desktop as well. Left: Previous mobile Custom Search layout. …

If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of August, and by the end of the year, destination …

A new consumer survey about Google SERP engagement, from Path Interactive, finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This phenomenon has been dubbed “no-click” search results and is a worrying …

  This script which will save HOURS of your time. That’s not hyperbole, I promise. Remember the in-market audiences bid modifier script I released last year? This expanded version of the script automatically applies modifiers for device, location, in-market and remarketing audiences based on performance. You can set campaign filters, …

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, …

Kenshoo has released its Q1 2019 Quarterly Trends Report. The report originally and erroneously reported that app marketers on the Kenshoo platform “spent roughly the same amount on Apple Search Ads as Google and Facebook combined.” Despite this error, the search and social marketing platform says client spending on Apple Search …

Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: We’re aware for some pages, there’s an issue where we …

Time is running out to wrap up your submissions for the 5th annual Search Engine Land Awards! That’s right – the next entry deadline is just days away, Friday, April 26th at 11:59PM PST.  This is your chance to be recognized among the most successful consultants, agencies and in-house search …