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New Year’s is just around the corner and Google has already posted their Doodle, a special Google logo, for New Year’s Eve. The 2016 Doodle has balloons hung from a ceiling via a net. The balloons are jumping around, watching the clock, in anticipation for it to strike midnight and …

You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray …

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change …

I wasn’t exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it’s (in part) because that’s what you, our readers, crave. We tallied all of the likes, favorites, shares, clicks, retweets and so on …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search …

Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end reporting starts churning. Let’s take a breather and look back on all of the changes in PPC that came flying at us in 2016. First, …

Google has an animated Google logo, aka Doodle, for the 250th birthday of Charles Macintosh, the inventor of waterproof fabric. Which is why the doodle shows the man in a raincoat, to recognize his Mackintosh raincoat. In fact, the first raincoat sold in 1824 but was patented in 1823. Charles …

There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where …

Google has launched a new look and feel for the recipe search results done over a smartphone device. Alex Chitu first noticed the change that shows richer images and content for recipe-related queries. The results show various recipe cards, with a link to “view all.” When you click on that …

Google’s Map Maker has often received bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help prevent disasters like this one. So Google’s announcement that they’re shutting down Map Maker entirely in March of 2017 …