Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but …
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Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. …
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Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to …
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If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley …
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A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with …
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In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add …
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Kashin / Shutterstock.com Starting today, Google is rolling out “tappable shortcuts” in the US, making it possible to find information on the weather, sports, food and entertainment via a quick tap on the home screen of its search app or mobile site. The shortcuts eliminate the need to search, providing …
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Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. …
Read More »
