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While the official date for Earth Day is April 22, Google has posted its 2017 Earth Day Google doodle a day early. To celebrate this year’s Earth Day, the Google doodle team has created a slide show of animated images reminiscent of a children’s book. Designed by doodler Sophie Diao, …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google …

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). …

Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to a portion of the video, a specific start time within the video, when you click play. The feature seems to be named “suggested clip,” and it …

Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple users for personalized content and results. This extends to news, music, scheduling, commute times and so on. To set this up, users need the most up-to-date …

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. The agenda is packed …

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and accessibility; hyperlocal has become a paramount focus of strategy; and intelligent content marketing is now critical to …

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, …

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly higher. In this whitepaper, North Star Inbound pulls back the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand …