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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring …

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords …

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian, Google’s chief economist, I recommend you take a look.) Determining the …

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every single metric.” To me, these statements seemed outrageous and even …

Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes. No content marketing primarily for …

You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or …

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface …

Earlier this week at Google Marketing Next event in San Francisco the company made a number of provocative and important announcements. It announced a new, free multi-touch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords. Google is increasingly focused on showing advertisers how …