Webmaster

Google is not actively working on a tool within Google Search Console for publishers to get analytics about their featured snippets. That’s according to Gary Illyes, a Google webmaster trends analyst, who made the comments at SMX Advanced this morning during his keynote conversation with Danny Sullivan. About a year …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext launches app directory with 26 partners for two-way data exchangeJun 13, 2017 by Greg Sterling Data integrations span a range of categories and partners. Google …

Post IPO, Yext is evolving from a business listings management company into an enterprise data platform. Evidence of that comes in the form of the company’s just-announced “App Directory,” featuring 26 launch partners including Hubspot, Zendesk and others. The new partnerships expand the use cases for listings and review data. The integrations …

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our …

Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big change, but don’t freak out,” Illyes said. SEOs and webmasters have been …

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven …

If you can believe it, since publishing our first version of this script a year ago, Google has gone and changed AdWords again. And here we were thinking it would just stay the same forever — guess we were wrong! New AdWords stuff means new potential for screw-ups, hence the …

In the past few weeks, we’ve had two studies that analyzed the impact of featured snippets in Google’s search results. Today, we have a new one from Visme published on the Ahrefs blog that shows search results with featured snippets lead to an 18.5 percent decrease in clicks on the …

It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone …

If you’re wondering what the ICC Champions Trophy is — and why it has its very own Google doodle, complete with an interactive game, on Google’s desktop and mobile home page — then you must not know cricket. Currently being played out in the UK’s Edgbaston Cricket Ground, Sophia Gardens …